Send proofs of display ads, web banner ads, and commercial jobs at the speed of the Internet. The eProofing module of AdDesk automatically creates proofs that can be viewed and marked-up in an ordinary Web Browser. AdDesk eProofing lowers operational costs, customers love it and your sales department will be more efficient because of it.
Sending proofs to your customers or even your own staff is completely hands-off with AdDesk. Simply set up the user proofing preferences and, as soon as the ad is ready for proofing, AdDesk creates a web page with a screen resolution version of the ad then sends the proof-ready notification emails. AdDesk uses data feed from your Advertising system to identify the ad to be proofed, advertiser, and sales person. Proofs can be sent to both customers and employees.
Responses to proofs, including comments, can be made right on the proof in web browser using AdDesk's electronic push-pins. Replacement art and graphics can be submitted with the proof response, a powerful feature for advertisers who do product switch outs. With AdDesk you have the information you need about each proof that was sent, when the proof was viewed, changes requested, and whether the reviewer okayed or declined the proof.
AdDesk automatically removes proofs from the web site at deadline, thereby reducing the number of changes late in the productioncycle. Have an ad tracking system? AdDesk automatically routes proof responses, with mark-up, replacement art, and copy changes, to a hot folder where the ad tracking system can import the files into the ad's job folder.
Key Features and Benefits
Hands-Off, Fully Automated Proofing
Simply drop the ad file to go out on proof and AdDesk notifies the recipient their proof is ready and creates the proof page.
Track and Manage Proofs and Responses
Know what proofs are out, to whom they were sent, proofs nearing deadline, proofs past deadline, and responses. The proof history log provides the information necessary to more effectively handle credit disputes.
Lower Operational Costs
Reduce hard copy proofs, saving money on consumables. Reduce the number of courier runs. Proofs are tracked right in the AdDesk AdMonitor client.
